3rd Annual EuroCHRIE University Challenge Comes To a Terrific Conclusion!

The 3rd Annual EuroCHRIE University Challenge, which began in late February, came to an exciting finish on March 31st. We were delighted to welcome teams from three schools who participated last year: The Budapest Business School (Hungary), The University of South Carolin (USA), and Stenden University (South Africa) and teams from three new schools: Stenden University (The Netherlands), The University of Houston (USA), and The Dublin Institute of Technology (Ireland).

The teams, comprised of four senior students and one instructor, competed in the Simulation Challenge in a competitive set of six (with one hotel operated by each school). Each week they made strategic decisions to improve the position of their hotels in the competitive set, with a focus on Market Share, Financials, Guest Satisfaction, and Associate Engagement. The winning team was the hotel with the best overall balanced scorecard at the end of the four-week competition.

While in the competition, the students also completed their certification in Hotel Business Acumen via on-line learning modules, supplemented by weekly web conferences.

This was a very dynamic competition with each team using slightly different strategies to move their hotel forward in the competitive set. In the end, it was the team from The Budapest Business School who were declared the winners while the second position went to Stenden University (South Africa).

Sincere congratulations to all involved! REDGlobal will be delighted to honor the top two teams at EuroCHRIE 2017 in Nairobi.