Meet the REDS

Our reputation is fueled by a team of international professionals with outstanding business experience in global leadership roles and personal commitment to improving business results.

Our engines include premier class business simulations, online learning, certification of qualifications, service design models, and a full curriculum of training and consulting initiatives.

— Directors  —


Peter Starks

With residencies in five  countries and working experience in 50 more, Peter harnesses the outlook of a global citizen to his training, educations, design, and consulting initiatives. His multi-dimensional leadership in… more

South American & Caribbean

Xavier Cardenas

In industry, Xavier has served in management positions in Latin American budget, five-star, and long term independent and international branded hotels as Director of Sales and Chief Information Officer.  In education, he has served as an instructor in Latin American Hospitality schools… more


Gabi Mueller

Gabi has held positions with hotel companies such as Marriott, Kempinski and Hilton; from early days on she specialized in revenue management and occupied different positions in that area either hotel based or regional positions such as Director of Revenue for Western Europe with Hilton International…more

Hospitality Families

Joyce Starks

Joyce started her working life in supervisory positions in restaurants and hotels which eventually led to a position with a national chain as senior trainer. Then, early childhood education caught her eye and she returned to school to become a certified Montessori teacher. In this role she noticed… more

Education Services

Heidi Anaya

Heidi’s career in the hospitality industry includes a range of leadership roles in Operations, Guest Services, Sales, and Catering. It was her role as Corporate Director of Sales & Catering that cultivated her passion for education and training … more

North America

Kerry Geissinger

Kerry draws on a successful business career with Marriott starting with a foundation in operational management and GM positions, then ramping up to a headquarters post of Director of the multi-million dollar initiatives of the corporate “Learning Business” division… more

Middle East & Africa

Jonathon Fielder

Jonathon has operated in the role of both an internal and external consultant for many of the world’s leading hotel chains delivering training and development in over 20 countries throughout Europe, the Middle East, South East Asia, the Sub-Continent and Africa. He is an experienced trainer and facilitator … more

Asia Pacific

Lucas Peng

Lucas’ industry career includes senior leadership roles in Marketing and Sales with Hyatt and Shangri-la. At Utell International he served as General Manager of the regional centers in North Asia  and Japan/Korea, and was then promoted to Director of Operations for Asia Pacific… more

— Specialists  —

Senior Programmer

Sergei Serdyuk

With degrees in both higher mathematics and computer programming, Sergei is our go-to pro for high-end solutions: TDD, SCRUM, Ruby, PHP, XML,HTML, AJAX, JavaScript, CSS, MySql, Linux, Ubuntu, and Agile Test Driven Development…among others! … more

Computer Device Services

Jason Gibson

Jason develops and maintains our global hardware and provides support for client computer questions.

E-learning Developer

Rod Hoke

A graduate of Penn State, Rod leads our technical design of e-learning and certification modules using best of breed programming software such as Articulate, Storyline, Camtasia, and Adobe products.

Language Translations

Sandra Lee

Sandra guides our simulation and certification translations in 8 languages.

— Advisors —



Steve Hood is the SVP of Research for Smith Travel Research and founding Director of the SHARE center outreach to universities.



For twelve years Dr. Carroll served as a Clinical Professor at the Cornell University School of Hotel Administration bringing his vast industry experience and experience in economics, pricing, and marketing distribution.

Office Equipment | Set-Up


Evan Starks maintains our office equipment and provides on site set up and training for simulation events.



As President and CEO Bob Gilbert has led the Hospitality Sales and Marketing International Association for 22 illustrious years.



With 30 years of diverse legal work, Amiel now leads the highly regarded law firm, Rossabi Reardon, Klein, Spivey PLLc., Law partnership devoted to any legal assistance to help individuals and businesses solve problems and make the most out of opportunities.



Certified by the IRS, Cecil Ryman leads the firm Rymantax.

Web Design and Social Media


A web designer, photographer, and social media consultant, Mariela Perez-Simons presents REDglobal to you.

Contact REDGlobal

6 + 9 =