Concept:

With achievement focused and competency based learning, senior  and graduate level students blend and apply their curriculum learning into the redevelopment, repositioning,  operating, and eventual offering for sale of a full service hotel investment. The process requires the application of a full range of challenges including, legal, investment, sales, marketing, accounting, finance, revenue management, food and beverage, hotel operations, branding,  and owner relations.  Acting individually or in teams, learners connect the dots among their program courses by positioning, developing, operating and selling a  property  within real-to-life market conditions and competition.   This is curriculum….applied.

Process:

  • Market Analysis
  • Target marketing positioning and design criteria.
  • Determine financial and marketing strategies.
  • Form competitive, operating, and investment strategies.
  • Operate the hotel with a view to increasing sustainable asset value.
  • Offer the hotel for sale based on its increased value due to your teams development and operating decisions.

Learning:

Mindset

  • Hotels as real estate investment assets.
  • The complete economic life cycle of hospitality entities and how they are strategically conceived and managed.
  • How my courses tie together in project development, operations, revenue optimization, cost control, real estate, law, and others.
  • The broad array of  career channels available in the hospitality industry.

Skills

  • Asset value calculations
  • Market Analysis
  • Product positioning
  • Capital Investment
  • Value based operating decisions
  • Marketing/Sales strategies
  • Branding/franchise
  • Reputation Management
  • Owner presentations

Knowledge

  • Asset value
  • Product life cycles
  • Investment Calculations
  • Fixed cost considerations
  • Product positioning
  • Legal parameters
  • Management Contracts
  • Owner Priorities
  • Benchmarking

ANALYTICS

  • Import STR Market Data
  • Trip Advisor Type Guest Comments

 

All hotel and market information can be easily customized to your learning and choice of market place.

Decisions:

Rooms Forecasting
Channel Management
Room Pricing – Gross & Net
F&B Outlet Pricing
F&B Costs
Refurbishment
Capital Improvements
Staffing
Salaries
Training
Marketing
Advertising
Promotion
Request for Proposal
Displacement Analysis

Reports:

Revenue Performance
Segment Contribution
Channel Contribution
Perceptual Mapping: Rooms, F&B,  Facilities
Business Summary
Balanced Scorecard
Revenue Variance
Financial Ratios
Rooms Market Segment Share
Food & Beverage
Other Departments
Rentals & Other Income
Competition
Reputation Management
Staffing
Staff Competence and Turnover
Guest Comments
Trend Graphs

 

Financials:  
Summary Income Statement
Departmental Income Statement
Balance Sheet
Cash Flow Statement
Replacement Reserve

Scalable:
Full range of hotel configurations from Luxury to select service.
Gear configuration challenge for any level from student to experienced professional.

Customize:
Use your own course or company parameters.
Decisions, Reports, and financials can be selected and de-selected.
Market demand and market contention factors are configured to suit.

Languages:    Available in English, German, French, Spanish, Chinese, Arabic, Russian, Ukrainian, Arabic, and Portuguese. Other languages available upon request.

Browser Based:  No need for software installation or IT assistance
                


Compatible:       Works with all major browsers and operating systems.

Competitive:     Individuals or teams compete against each other for real results without any artificial intelligence.

Intuitive:           Clear and easy to navigate screens.

Embedded Guides:   On page pop-up help screens.

Service:             Full instructor training and award winning support included.

Contact REDGlobal

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