Achievement focused, competency based learning. Individuals or teams operate as Director Food and Beverage for their hotel which is competing with other hotels in the competitive set for both the residential and non-residential F&B markets for their outlets and events and meeting space.  Hotels compete with each other in real time and within the realistic market dynamics of a competitive set of hotels. As in a real market, the competitive strategies and decisions of each hotel affect both its results and the results of all of the other hotels in the competitive set.  A hotel’s F&B market share, revenue share,  and financial results depend on its ability to construct, promote, and deliver a competitive price/value proposition to the market.


1. Gather information about your hotel, the competition, and the market.

2. Form a competitive and operating strategy.

3. Make decision consistent with the strategy.

4. Review results, then refine and redo steps 1-3 for the next month of competition.



  • Strategic thinking, planning, and competitive sense in a dynamic market place with high financial potential  and  yet  perishable products.
  • Constructing a cost effective and competitive product which offers both market value and sound levels of financial returns.
  • The financial impact of daily decisions on monthly and annual business results.
  • Total F&B departmental overview and revenue co-ordination.


  • Forecasting F&B Outlet and Catering revenue
  • Optimizing F&B Revenue
  • Price/value balancing
  • Targeting Revenue  Priorities
  • Competitive Response
  • Cost Control
  • Variance analysis
  • Financial Analysis
  • Reputation Management


  •  F&B Departmental Financial Statement
  • Industry F&B revenue metrics and  indexes
  • Capital Investment


  • Import STR Market Data
  • Trip Advisor Type Guest Comments

All hotel and market information can be easily customized to your learning and choice of market place.


Outlet Revenue
Events and Meeting Revenue Forecasting
F&B Outlet Pricing
F&B Costs
Capital Improvements
Sales Incentives
Requests for Proposals
Displacement Analysis


Revenue Performance
Perceptual Mapping
Business Summary
Balanced Scorecard
Revenue Variance
Reputation Management
Staff Competence and Turnover
Social Media and Guest  Comments
Trend Graphs


Financials:     Departmental Income Statement

Full range of hotel configurations from single restaurant to multiple oulets.
Gear configuration challenge for any level from student to experienced professional.

Use your own course or company parameters.
Decisions, Reports, and financials can be selected and de-selected.
Market demand and market contention factors are configured to suit.

Languages:    Available in English, German, French, Spanish, Chinese, Arabic, Russian, Ukrainian, Arabic, and Portuguese. Other languages available upon request.

Browser Based:  No need for software installation or IT assistance

Compatible:       Works with all major browsers and operating systems.

Competitive:     Individuals or teams compete against each other for real results without any artificial intelligence.

Intuitive:           Clear and easy to navigate screens.

Embedded Guides:   On page pop-up help screens.

Service:             Full instructor training and award winning support included.

Contact us for a live online test drive and immediate cost quote.

Contact REDGlobal

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